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Biermann leaves, Estève takes over

Alulux sets the course for the future

Alulux has many exciting topics on its agenda for the next 3 years, focusing on service, products and digitalisation. At the beginning of 2021, Alulux will set a new course and restructure itself. This demonstrates the company’s commitment to implement its plans and achieve its targets.

Gregor Biermann, authorised signatory, General Sales Director and Head of Marketing, is leaving the Alulux company after 30 years. He will be replaced by Astride Estève, who completes the management ranks as a second managing director alongside Managing Director Colin Reoch.

She has extensive experience as CEO in both Europe and the Middle East for Legrand, where she was most recently responsible for sales in excess of 150 million euros. She will take over responsibility for sales and marketing in Germany, France and the rest of the world with immediate effect. Alulux is delighted about the reinforcement of its team by Astride Estève and has its sights firmly fixed on the future.